We connect brands with influencers, experts, and opinion leaders who are truly relevant in International Trade, Global Logistics, Supply Chain, and International Business.
Rather than simply pursuing reach, we identify who influences the audience your company needs to reach.
Contact Comexland
A professional may have a smaller social media community and still exert significant influence over importers, exporters, freight forwarders, trading companies, customs brokers, logistics executives, supply chain professionals, and other decision-makers.
That is why our strategy considers not only digital influencers but also Key Opinion Leaders (KOLs), experts, executives, researchers, professors, content creators, and other relevant voices in the industry.
The objective is to find the right people to represent, contextualize, or amplify your brand’s message.
B2B Influencer Marketing is a strategy that leverages the authority and influence of recognized professionals within a specific market to connect brands with business audiences.
Unlike traditional influencer marketing, in a B2B environment, criteria such as credibility, specialization, industry relevance, and influence over business decisions may be more important than follower count.
In International Trade, this means identifying professionals capable of engaging with companies that import, export, transport cargo internationally, or provide solutions to this ecosystem.
KOL stands for Key Opinion Leader.
These are professionals recognized for their experience, knowledge, or relevance within a particular market.
In International Trade and Global Logistics, a KOL may be an executive, specialist, researcher, professor, consultant, business owner, or professional with credibility within a specific community.
While an influencer may build relevance primarily through content creation and a digital audience, a KOL may exert influence through professional authority and recognition within the industry.
The same person may also fulfill both roles.
We understand the brand, its objectives, solutions, target audience, priority markets, and the expected campaign outcome.
We identify influencers, content creators, experts, and Key Opinion Leaders aligned with the strategy.
We evaluate positioning, audience, authority, content history, industry relationships, and brand compatibility.
We contact selected professionals and support negotiations on formats, deliverables, fees, and commercial terms.
We structure the brief, approach, messaging, content formats, channels, and calls to action.
We monitor production, approvals, publications, and other deliverables included in the campaign.
We analyze results against the defined objectives, considering reach, engagement, traffic, leads, opportunities, or brand strengthening metrics.
Comexland can develop campaigns involving different influencer profiles and formats.
These include:
• International Trade influencers;
• KOLs and industry experts;
• Executives and business leaders;
• B2B content creators;
• Brand ambassadors;
• Sponsored content;
• Reels and videos;
• Articles and newsletters;
• KOLs and industry experts;
• Executives and business leaders;
• B2B content creators;
• Brand ambassadors;
• Sponsored content;
• Reels and videos;
• Articles and newsletters;
• LinkedIn;
• Event participation;
• Speaking engagements and panels;
• Interviews and podcasts;
• Launch campaigns;
• In-person activations;
• Campaigns integrated with paid media.
• Event participation;
• Speaking engagements and panels;
• Interviews and podcasts;
• Launch campaigns;
• In-person activations;
• Campaigns integrated with paid media.
The strategy is defined according to each company’s audience and objectives.
Finding someone with thousands of followers is relatively simple.
Finding people who truly influence the market your company wants to reach requires knowledge of the ecosystem.
Comexland is a communications and marketing agency specializing exclusively in International Trade and Global Logistics.
Our work in the industry enables us to understand the companies, professionals, events, media outlets, communities, and opinion leaders that are part of this market.
Freight Forwarders • Importers • Exporters • Trading Companies • Customs Brokers • Terminals • Ports • Logistics Operators • Ocean Carriers • Airlines • International Trade Technology Companies • Fintechs • Consulting Firms • Manufacturers With International Operations
Contact Comexland
We develop B2B Influencer Marketing & KOL strategies to connect your brand with the voices and audiences that drive International Trade.
Contact Comexland and develop your B2B influencer strategy.
It is the strategic use of influencers, experts, and opinion leaders to connect companies with professional audiences and decision-makers. In B2B, authority and relevance within a niche may be more important than a large follower count.
Influencers typically build audiences through content creation and a presence on digital channels. KOLs, or Key Opinion Leaders, have recognition and influence primarily associated with their specialization, experience, or authority within an industry.
Yes. Comexland identifies influencers, content creators, experts, and relevant professionals in International Trade, Global Logistics, Supply Chain, and International Business.
Our work may include mapping, fit assessment, outreach, negotiation, brief development, deliverable monitoring, and campaign performance measurement.
The strategy can be used by freight forwarders, trading companies, customs brokers, technology companies, fintechs, logistics operators, terminals, ports, ocean carriers, airlines, consulting firms, manufacturers, and other companies seeking to reach professionals involved in international operations.